I have been using Tripadvisor to promote my tour business since 2014 which gives me most of my business. Based on the ratings and reviews given by the customers Tripadvisor choses certain companies every year and gives them an yearly award. All the way starting from 2014 I started receiving Certificate of Excellence award, then they gave me Hall of Fame award in the year 2018 (Hall of Fame is given to the service providers who get Certificate of Excellence continuously five years in a row) and now this year I have been given Traveller’s Choice Award for the year 2020. It is always a great feeling to see that your guests appreciate your services and it becomes more special when it happens again and again every year 🙂 Thanks for all your support, Jai Hind!
I got my tourist guide license four years ago and I was really confused about how I was going to work. My elder brother works for an Italian tour company, my cousin is also an Italian speaking tourist guide and I have grown up in a city where tourism is very important part of economy. Everyone was giving me different suggestions but most of them recommended me to visit some travel agencies with my CV and ask for work because this is the traditional way of getting work in tourism industry for tour guides. I was already blogging and I had developed a sense of finding right customers online so I was not really if I needed to contact travel agencies and in any case I was upset with usual travel agency’s practices like forced shopping and considering the guest only as a person whom you don’t think about meeting again in future.
I had already met with so many western people way before I got my license so I already had a sense about what western tourists want. And in any case my work as a translator or research assistant gave me the best practical knowledge possible, which a lot of guides miss, about western culture. So I decided to work in the same way I was already doing by promoting my business online. My friend Lane from Seattle helped a lot by putting up a website for my tour business. In the beginning it was not working at all and I realized that only having a website was not enough and I needed some kind of advertisement. In the beginning I used platforms like google business or craigslist but it was not really working well, I was still not getting enough work.
During the tour guide training program, we were taught that as per a survey organized by some International travel agency if a tourist is happy with the services of the travel agent then he is likely to tell about his experience to around 5 people but if he is upset then he is likely to share his experience with around 13 people which means there is no margin for error in this tourism business. I started working keeping this idea in my mind that I don’t have any rights to do anything which my guest doesn’t feel comfortable with. I was meeting with a lot of people through different online travel forums and just tried to perform my best. During this time so many people wrote about my services on online travel forums like Lonely Planet Thorn Tree and Indiamike.
Indiamike got me a lot of business and I was really happy with it. A few months ago Tripadvisor contacted me and they provided me a space on their website. Most probably some of my guests had asked Tripadvisor to list me on their website. I had heard about Tripadvisor so many times and everyone said that it was very big and so many people use it. I was really excited to be listed on Tripadvisor. Tripadvisor asked me to ask my guests to share their reviews about my services. It took me only four months and now I am ranked 1 on Varanasi page. I don’t know how it will change my business but I have noticed one thing that so many people contact me. It is a very big responsibility for me to carry on the same quality but I try my best.
I am also considering training other people so that we can work together with more than one group a day. In fact I tried it during last tourist season and it worked very well. I know that this coming tourist season will be much more busier than the last one and I need to be more prepared to handle the traffic. And keeping this idea in my mind I have already made contacts with other government approved tourist guides, have given them a sense about my style of work and they all have agreed on working with me. The biggest worry for me about hiring other guides was if they would ask my guests to go shopping with them as they usually do with their guests. I told them that I don’t do it in my business : I ask for more rather than stealing or cheating my guests.
All of the guides whom I met they also believed in me and said that if they get good salary then why they would take their guests for shopping. I have promised them extra money and just by getting this extra money they were all happy to take my guests without shopping. Everything is working very well so far and I am really excited for next tourist season. My tripadvisor page is here.